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Some cultural moments are too perfectly timed to ignore. When FX announced Love Story, CBK's quiet glamour re-entered the conversation, and with it, an entire visual language we couldn’t stop thinking about: silk, minimalism, NYC. So we built this capsule around exactly this mood; not a recreation of the ‘90s, but a modern interpretation of the kind of wardrobe that outlives the era it came from. Shot in unmistakably iconic New York settings, we called this moment “Silk Icons”. Because iconic style isn’t defined by a singular moment. It’s defined by the pieces you keep reaching for long after the moment has passed; ready to be recreated, embodied, and interpreted for today.
Love Story, Written In Silk
The Silk Capsule That Never Sleeps
CBK’s signature looks, reimagined in Lunya.
Their love story was iconic. Her wardrobe, even more so.
What she’d wear now.
In the city, in silk.
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SMS
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[SMS] A LOVE STORY, WRITTEN IN SILK. The Silk Icons Capsule inspired by FX's Love Story: John F. Kennedy Jr. & Carolyn Bessette. Iconic style inspired by the new limited series, reimagined in Lunya. SHOP SILK ICONS:
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[SMS] IN THE CITY, IN SILK. Iconic silk pieces rooted in ’90s minimalism. Designed to take you anywhere. Made to layer with (almost) everything. SHOP THE SILK ICON CAPSULE:
[SMS] THE CITY THAT DOESN’T SLEEP. Just because the city stays awake, doesn’t mean you have to. Meet the Silk Icons Capsule. Made to move with you, then carry you to turndown. SHOP SILK ICONS:
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SHOP THE LOOK
The shoppable collection page had to do two things at once: convert & connect the cultural moment. Every copy block was written to keep the narrative alive from up top, to add-to-cart.
SOCIAL
THE LAUNCH
IG STORY
BEHIND THE SCENES
