LOVE STORY
Some cultural moments are too perfectly timed to ignore. When FX announced Love Story, CBK's quiet glamour re-entered the conversation, and with it, an entire visual language we needed to talk about. Silk, minimalism, NYC. So we built this capsule around this moment: a collection that didn't cosplay the ‘90s but asks what she'd reach for now. Shot in unequivocally iconic New York City, I titled this capsule Silk Icons. Because what makes something iconic isn't the moment it's worn, it's that you never stop wearing it.
WRITTEN IN SILK
Love Story, Written In Silk
The Silk Capsule That Never Sleeps
CBK’s signature looks, reimagined in Lunya.
Their love story was iconic. Her wardrobe, even more so.
What she’d wear now.
In the city, in silk.
KEY LINES
SMS
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[SMS] A LOVE STORY, WRITTEN IN SILK. The Silk Icons Capsule inspired by FX's Love Story: John F. Kennedy Jr. & Carolyn Bessette. Iconic style inspired by the new limited series, reimagined in Lunya. SHOP SILK ICONS:
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[SMS] IN THE CITY, IN SILK. Iconic silk pieces rooted in ’90s minimalism. Designed to take you anywhere. Made to layer with (almost) everything. SHOP THE SILK ICON CAPSULE:
[SMS] THE CITY THAT DOESN’T SLEEP. Just because the city stays awake, doesn’t mean you have to. Meet the Silk Icons Capsule. Made to move with you, then carry you to turndown. SHOP SILK ICONS:
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SHOP THE LOOK
The shoppable collection page had to do two things at once: convert & connect the cultural moment. Every copy block was written to keep the narrative alive from up top, to add-to-cart.
SOCIAL
THE LAUNCH
IG STORY
BEHIND THE SCENES
